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"I Want A Painting That Matches My Sofa." So What

“I want a painting that matches my sofa” So what?
Artists, particularly painters, often cringe when they hear “I want a painting that matches my sofa”, in fact there are acronyms for it, such it ‘COS' (color of sofa) or MOS (take a guess…”Match our sofa”); but in reality, who cares? For the artists, it begs the question of “why do we make art?”, but I will address that later.
Surely, it is nice when someone connects with a painting because of it's content, it's concept, it's technical prowess, it's beauty, or some other measure of quality. But, honestly, color is every bit as important to an individual as anything. Colors have an immediate impact on the mental, emotional and intellectual state of an individual and isn't art really in the eye of the beholder. Critics may think not, but the mass appeal of art is not made by critics. Rather, the general impact of their opinion takes years to brew and ripple through society.
The more well known colloquialism was ‘beauty is in the eye of the beholder' but art more often than not transcends that qualifier. In fact the field of art covers a breadth of endeavors including works that hang on a wall to installations to conceptual projects to ‘happenings' and beyond. One collector I have read about consciously invests in works that he does not like. He buys them so that he may learn to understand them and appreciate them. For him, the purchase of art is an intellectual pursuit, one that will challenge and educate him.
Is that really more viable than the person who buys a piece because it tells them a story or makes them feel good, or connects to a memory or yes, even matches their sofa? I have often been surprised by some of my works that people have connected with. In fact so much so that I had to face the reality that visual perceptions and tastes are so varied that it is impossible to second guess what piece will sell and why. It is in very interesting that what I perceive as ‘quality' has little to do with what sells.
Yes, yes, it is true that I have always maintained that humans have a common visual language, we understand horizon lines, we see circles as targets, wholesome, ponds in which to dream or faces' and how often has Hollywood made use of colors, most often red, to warn viewers of impending violence; but that which connects to the individual is a different story.
As a child, I had a yellow dress that made me feel like sunshine. Though I rarely wear yellow, I have come to grips with the fact that it is still is a color that brigthtens my day. As does pink, that is a ‘good' pink, in my eyes. When I was younger and in need of romance, I gravitated towards the richness of dark red violets or deep crimson. Anyway, my point being, it's no sweat why the buyer connects and don't let it bother you. After all, as an artist, why is it that you really make art? Is it so you can elevate the souls of your buyers through your technical expertise or do you make art because you need to?
Creating is such a great part of me that I will make art out of the ‘need' to do so.
I know I do. I must create to fulfill my life and myself. It is how I see, how I think, how I interpret and make sense of the world about me. It is both a joy and a challenge. I explore and study through creativity. While there may be more socially relevant or viable actions I could dedicate my life to, there is a time for everything and we make choices and decisions as we tread our path. So my word to artists, care less about the ‘whys' people connect, just be happy they do.
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