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"I Want A Painting That Matches My Sofa." So What


“I want a painting that matches my sofa”  So what?

 

 Artists, particularly painters, often cringe when they hear “I want a painting that matches my sofa”, in fact there are acronyms for it, such it ‘COS' (color of sofa) or MOS (take a guess…”Match our sofa”); but in reality, who cares?  For the artists, it begs the question of “why do we make art?”, but I will address that later.

 

Surely, it is nice when someone connects with a painting because of it's content, it's concept, it's technical prowess, it's beauty, or some other measure of quality.  But, honestly, color is every bit as important to an individual as anything.  Colors have an immediate impact on the mental, emotional and intellectual state of an individual and isn't art really in the eye of the beholder.  Critics may think not, but the mass appeal of art is not made by critics. Rather, the general impact of their opinion takes years to brew and ripple through society.

 

The more well known colloquialism was ‘beauty is in the eye of the beholder' but art more often than not transcends that qualifier.  In fact the field of art covers a breadth of endeavors including works that hang on a wall to installations to conceptual projects to ‘happenings' and beyond.  One collector I have read about consciously invests in works that he does not like.  He buys them so that he may learn to understand them and appreciate them.  For him,  the purchase of art is an intellectual pursuit, one that will challenge and educate him.

 

Is that really more viable than the person who buys a piece because it tells them a story or makes them feel good, or connects to a memory or yes, even matches their sofa?  I have often been surprised by some of my works that people have connected with.  In fact so much so that I had to face the reality that visual perceptions and tastes are so varied that it is impossible to second guess what piece will sell and why.  It is in very interesting that what I perceive as ‘quality' has little to do with what sells.  

 

Yes, yes, it is true that I have always maintained that humans have a common visual language, we understand horizon lines, we see circles as targets, wholesome, ponds in which to dream or faces' and how often has Hollywood made use of colors, most often red, to warn viewers of impending violence; but that which connects to the individual is a different story.

 

As a child, I had a yellow dress that made me feel like sunshine.  Though I rarely wear yellow, I have come to grips with the fact that it is still is a color that brigthtens my day.  As does pink, that is a ‘good' pink, in my eyes.  When I was younger and in need of romance, I gravitated towards the richness of dark red violets or deep crimson.   Anyway, my point being, it's no sweat why the buyer connects and don't let it bother you.  After all, as an artist, why is it that you really make art? Is it so you can elevate the souls of your buyers through your technical expertise or do you make art because you need to?

 

Creating is such a great part of me that I will make art out of the ‘need' to do so. 

I know I do.  I must create to fulfill my life and myself.  It is how I see, how I think, how I interpret and make sense of the world about me.  It is both a joy and a challenge.  I explore and study through creativity.  While there may be more socially relevant or viable actions I could dedicate my life to, there is a time for everything and we make choices and decisions as we tread our path.  So my word to artists, care less about the ‘whys' people connect, just be happy they do. 

 

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Comments

16 Responses to "I Want A Painting That Matches My Sofa." So What

What I have seen is most of them are not making a connection, but are just finding a color to match a couch.

I really don't care why someone likes or buys my paintings. I'm just happy that my work pleases them. And if someone wants their art purchases to be certain colors, I am happy my work gives harmony to their life.

Dave Bremer, that may be true in some cases, but at least they are making decisions based on some kind of aesthetic that is relevant to them. Perhaps it's better to have some kind of taste than none at all even if to the artist it is disappointing.

Betsy Lambert, I am right there with you. Life is hard enough for so many that little pleasures are often a gift.

Really as an artist when I make my art available to the public it is akin to a Dandelion releasing its seeds to the wind. It isn't my business why someone wants to live with my paintings. We should concern ourselves only with producing work we love and are proud of and want the rest of the world to see and enjoy. Of course with any luck they will wish to buy them all...

Sincerely,
Jeffrey

Thanks Jeffrey Boron, well put (and I love the analogy to dandelion seeds) and thanks for chiming it!

I was taking a stroll through a large department store complex in South East Sydney on Friday last ( truth be I was looking for a toaster) I started looking in those stores who specialize in home decorating for young well to do inner city couples, concentrating on the art available.
Most of course were reproductions and were in the 300 to 600 dollar range and were usually placed within a living space say a bed room , lounge room ect.
Now I wasn't surprised that they were colour matched but what did surprise was the simplicity of the work.
Almost no attempt or feel for the individual piece just a jumble of tones and lines squares and circles and broadly executed nothingness.
No one thing in the setting took precedent , an interior design conglomerate. I did not leave feeling well at all , and perhaps I should have thought "this is easy give them what they want ...Bland!

Brian Dickinson and also to Dave Bremer, Ok, that is a different story. You are right. Because of travel I have been in a number of motels/hotels. The one I am presently in has exactly 'that' kind of wall decor, though there are two smaller works that are decent. It is a shame that the decorators go that way.
I am fine with minimalism and colorfield work that is well done, it can be lovely and had it's point in history. I also am ok with non-objective works that are interesting. But, then, not many people worry about what 'I" care about. I am one amongst millions.
But, when a interior decorator chooses brainless poorly executed pieces of nothingness, I am disappointed. But then again a friend works for an interior decorating store and he posted an absolutely horrific painting of a cowboy on a horse. The horse was halfway representation and halfway cartoonish with crossed eyes. I could not believe it and he said 'people buy it'. UGH.
I just shake my head and wish decorators would help build society's aesthetic growth rather than hinder it. But then, I am also annoyed by art critics that hail as 'great' some of the installation works that they do. A fair number of installations (and videos) are merely the self-aggrandizing of the individuals boasting "I think therefore I am (great)" with little redeeming social value. They support a direction with little value to society as a whole. At least the conceptual art of the 60's-70's had a point. This work reeks of egocentricity which never has social value.
I hope that when individuals buy art, they look for something that if "matching my sofa," is a criteria, they look for some greater value in the work as well. That is where we, as artists, can help educate them.

I agree with you, Cynthia. I create the art that I do because it makes me happy. If someone buys a painting from me because it matches their sofa, the so be it. I tend to paint bright, happy paintings and the people that purchase my art often due so because the colors make them happy. If my work brings joy to someone, for whatever reason, then we have both gained something from the experience.

Congratulations on having your blog on the FASO website today! I commiserate with those artists who feel disheartened when clients ask about matching their sofa......but at this point I am thrilled when I sell a painting...whether it matches anything or not. I would like to think the buyer sees and appreciates what I have attempted to capture, but if it is for another reason, I am still thankful. See you soon in AZ!

This is an interesting point and I may wind up being radical here. But my art career began with dragon drawings at fantasy conventions and proceeded to street portraits in New Orleans before health made me retire. I'm a cat nut and post my cat paintings on Facebook along with cute cat photos.

I know how I am about the furnishings of my own home, my own room if that's all it is. They must be sumptuous. They must include jewel tones and rich fabrics, satins or velvets or brocades, ornamented objects like fancy lamps, a crystal vase is a new delight that's starting to become a still life object. Color blazes everywhere and if I'm stuck with white walls they fill up fast with my paintings and those I bought.

Long, long ago in New Orleans, I noticed that my art teacher's home was amazingly beautiful. Every direction I looked was a paintable scene in perspective. I complimented him and got a two hour lecture on how he'd composed it to be exactly that! His black and whte checkerboard tile flooring was a perspective trick inspired by Botticelli along with the soft saturated tints on walls and harmonious placement of plants and furnishings. He was great and his entire house was an installation he lived in.

I remembered the homes of other artists I've visited or lived with. The older and more skilled the artist is, the more their home becomes one of their works as a whole.

Sometimes it's conscious. Sometimes it's not - my room gave that impression long before I understood why it did. I saw it in my own furnishings when I went home from my teacher's house after that discussion, the way the bed coverings, chair covers, curtains, chosen art arranged and framed to my tastes all became a seamless whole.

I had a devil of a time understanding why anyone would hire an interior decorator. ACK! The thought of someone else choosing my furnishings according to what would impress other people was creepy. The idea felt like a personal invasion, like my personal space had become some public business space where I had to answer to some boss. No way!

I had to meet and get to know a few designers to understand that a skill I took for granted wasn't shared with non artists and that a decorator meeting me wouldn't be doing it to normatize me but to create a work that appealed to me particularly. Would source Oriental carpets and crystal chandeliers and cool little baroque items and put it together in a way that harmonized with... my art.

And that this is a great benefit to someone who doesn't understand color harmony or perspective, composition, etc. as I'd learned over all those years.

I'm home all the time being disabled and always had mobility limits so it mattered more to me than most men. But it always mattered a lot.

If a buyer were to look at one of my landscapes and go "Wow that would be so perfect over my couch! I've got this great couch and it's floral and bright, it has that pink you used on those bushes and that bright blue and the oranges and violets... how dd you do that?" Well, I'd go into my usual mini-lesson since I love explication. And know what their couch looks like, have a good guess at the curtains and knick knacks and cultural details.

Whether they realize it or not, a person decorating their home is creating art. A very special kind of art, the kind you live in. Humans are artistic by nature and decorate what matters to them. All these furnishings are culture, when you're home you're surrounded by objects and artifacts that remind you who you are, make you feel safe and happy and centered in your own life.

If I was participating in a group project, a mosaic made up of other artists' paintings and the organizer said "Do whatever you want but try to make it mid value and predominantly bright greenish blue like Pthalo" I could work with that.

And it would be *exactly* the same thing as "Can you do something like that but match my couch?" When I was done and it went up, my blue painting would be part of the pond or the sky or the blue eye of the face and both the whole and my part of it be good art. That's how I feel about "match my couch."

It means the couch matters to them too. When I look at couches I also see an artist behind who did the abstract splashing or the loosely rendered roses on the fabric.

I know if I sold a painting to the collector who buys what he hates, that might be a little disturbing but understandable. If it went to a collector looking to bank on my future career like playing the stock market who'd just archive it and never look, I'd be a little creeped out. The buyer that matched the couch is the same as the buyer who says "I know that spot, I went fishing there." Or was subculture and needed a big dragon for that big free space on the Wall of Dragons.

Now I think that some classism comes into this - not always on conscious levels. Things learned in art school or art classes carry a weight of elite approval by experts and curators, but those same people often also appoint themselves arbiters of taste.

I don't let fashion police dictate what I'm going to wear in part because I do not want to give a conservative, bland, corporate impression. I wear the clothes I like as signals of my authentic beliefs, associations, ideals and personality. In a skill way I tend to arrange them well as a coherent message. But the message is not one of the "mainstream" and definitely not smoothing out individuality to fit efficiently into conformity. I never fit in. I limp to a diferent drummer and look good when I'm being real in all my intensity.

Home furnishings are that same personal message. My favorite couch might not be yours. Give us each a big chunk of money to buy the best of our taste possible and odds are we'll choose something different. Or just get some stuff and build it from scratch, have known people who do.

A decorator, of course, is an artist with a different medium. If I'm doing a commission for hotel room paintings that's literally a collaboration, my work is an element of theirs as surely as the pthalo blue square painting in the mosaic.

Last reason I question the whole idea that matching the couch is crass or bad or not artistic is sexism. Decorating a home was seen as part of traditional housewife stuff, mister normal probably also has his clothes chosen by his upwardly mobile wife. Who is probably buying art along with curtains and furnishings and not paid for any of her work, but it had better be top notch.

Nontraditional people care about their furnishings or delegate to an expert as they do, but in looking at why it would be a bad thing to choose a painting to match the couch, I think sexism is part of it. Sexism, classism, a host of traditions so old that these things were much more deeply enforced in the past. Fine art is a sumptuary item that defines prosperity, while having real art in your home at a lower income level is still a luxury, something not needed for survival but enriching life.

I wouldn't turn down a client for wanting a painting that matches the couch, would do a commission provided I was accepting them at the time. The groups I do belong to had the same elitism but not as much on economic lines - lots of working class fannish people love dragons and save up for months to go to cons and buy real art in their styles. Their homes reflect it and are sometimes intense. Some might not bother getting a fancy couch but spend more to have a scene on another planet hanging over the one they got on Freecycle.

Another might have all sorts of medieval elements in furnishings and a painting I did of a castle sold by subject, with or without dragons. But they want their own coat of arms colors on the banners on the castle and I could do that.

It's all personal - and art bought to live with is going to be a part of their lives. It will harmonize with the rest of their physical culture and when it doesn't they may need to get a different couch or the place doesn't look right. Oh, I'd be very pleased and flattered if someone got their couch reupholstered to go with my painting. That might be a sign of success too considering the price of reupholstering and couches. But I don't expect that - if they fall in love with one and say that, it just means that they already imagine it in its place in their lives, loved and appreciated.

Selling my art is a bit like finding homes for kittens. The couch-matcher loves it. That's what matters. They brought it into their life and it fit that well, it has a good home. So no, that would not insult or bother me at all, and if they liked my style and showed me a room photo I might accommodate that. It's only another form of collaboration to me.

Great view point, I like it!!

Hello Carol Schmauder. I am pleased to have your voice included in this discussion. I just have to smile at your input because I really do agree with you wholeheartedly. Thank you.

Stephanie Newman, yes, in the end it is the ability to sell that can be recompense enough; but I do hear your frustration or discontent when they fail to recognize that which is good and that which does not work. Though, through it all, I still maintain that when it comes down to it, we can really only live our own lives, so we might as well do it in the best way possible.

Wow, Robert Sloan, you covered a tremendous amount of ground here, from the cultural, to gender roles, to historic connections, etc and so forth. I am not further elucidating because I need to reread your post several times to take it all in. It is all inclusive and encompassing at the same time. Your thoughts also open their arms out to more discussion. Please give me time to digest your thoughts and respond more clearly at a future date. I am presently driving and in between events myself. But I really do need to study your well thought out response to my blogpost. Thank you so much for challenging us all to think further on the subject.

Personally I do not think you are being radical. I think your opinions are too embracing of the fuller story to be that. You are looking at the issue from so very many angles. I do agree that it is in human nature to dress our surroundings. But then we can go back to the query of 'which came first, the chicken or the egg'? At what point did form become as important as function? Was it just because images could tell the tale better? And when did aesthetics come into play? We know they are culturally connected and can develop over decades. Anyway, there is so very much to consider based on your writings. Thank you once again and I will follow up again with you. Thank you.

To everyone, please excuse my tardiness in responding to your comments, but I was preparing about 40 works for a show and had to drop them off, as well as deal with family issues and seasonal issues since I go west for the winter but make my apartment available to others. Take care everyone and thank you again for your input.

Thank you! Looking forward to your reply. A great article inspired me. This topic is one that's been close to my heart for years.

So very, very true.


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